According to 2019, Apple has outperformed all Swiss watch makers by the number of watches sold.

Apple launched 30.7 million different versions of the Apple Watch in 2019, while in 2018 it was 22.5 million (up 36% year-on-year). At the same time, the Swiss watch industry was able to sell only 21.1 million units, down 13% from 2018, when sales were 24.2%.

“Traditional Swiss watch companies, such as Swatch and Tissot, are losing the war to” reasonable “hours. Apple is delivering higher quality products through more efficient retail channels and engaging young consumers who increasingly want to wear digital devices,” – said company analyst Stephen Walzer.