Samsung Electronics announced that in the Korean cinema Lotte Cinema World Tower the world’s first commercial LED display Samsung Cinema Screen was installed.

The HDR-enabled LED screen provides a bright and high-quality image, and thanks to the collaboration of Samsung’s audio lab with the HARMAN Professional Solutions company, it has been able to achieve more realistic sound.
The Samsung Cinema Screen’s LED screen has a diagonal of 10.3 meters. According to the company, it reproduces content with brightness, almost 10 times higher than standard video projection without optical distortions and obstacles. All this complements the JBL sound system from HARMAN.  It includes powerful speakers located at the edges of the screen, exclusive audio processing technology and the JBL Sculpted Surround system, which provide the most accurate sound transmission as their director has in mind.