Italian fashion brand Gucci has released its own online game “Gucci Surf”.

This is a game about a surfer who collects plastic in the ocean and tries not to harm marine life. The more points the hero gets, the more clothes and accessories are available to him.

The application was developed in collaboration with Leonardo Fioravanti, a famous surfer from Italy. Leonardo is also the brand’s ambassador and was invited to the Gucci Fall / Winter 2020 collection.