INSTAGRAM PLANS TO PAY BLOGGERS AND STARS FOR CONTENT
The social network Instagram is introducing new ways to monetize content, in particular, influencers will be able to make money on the platform.
Among the ways to monetize content are advertising on IGTV, the percentage of sales of goods through Instagram Shopping, and the income from digital icons that viewers will be able to buy in Instagram Live broadcasts. The social network promises that influencers will receive 55% of the income from each advertising placement and from direct sales.
Paid Instagram Live badges will cost $ 0.99, $ 1.99, or $ 4.99 – for which bloggers will receive all the profits. These tags will bring in the top comments of live viewers. The first such integrations will appear on Instagram next week, but it is unknown in which countries.