On video, Apple introduced new AirPods – Bounce headphones.

The clip is shot in black and white. The plot unfolds around an ordinary guy walking around the city, while walking, all the surfaces around him turn into trampolines.

Oscar Hudson, who was filming for Bonobo and Radiohead, was the director of the video, and the idea and development was by TBWA \ Media Arts Lab. The soundtrack to the video was the song I Learnt Some Jazz Today – Artist Tessellated.