People have become less using online ad blockers.

To find out, the Audience Project surveyed more than 14,000 respondents from the United States, the United Kingdom, Germany, Denmark, Sweden, Norway and Finland.

According to the study, online advertising is still not popular. However, compared to 2018, in all countries except the United States, the share of people who are annoyed by ads on websites and online videos has decreased. For example, in Germany, the number of dissatisfied with video advertising fell from 68% to 63%, and in Norway – from 80% to 63%.

Researchers still can’t explain why people are less likely to block ads. However, they note that this trend has been observed for four years.