The South Korean company Samsung has installed its new LED screen at the famous New York Times Times Square.

This is one of the most expensive and largest screens in the world. The diagonal of the LED screen is 1081 square meters. Due to this size, this screen covers the entire front of the building. This installation is one of the most expensive advertising surfaces in the world. On the SMART LED Signage XPS series, broadcast live broadcasts and other premium quality video content.

According to executive vice president of the Visual Displays division at Samsung Electronics, Sik Chi Kim, Times Square not only attracts a huge number of people, but also is a symbolic center of culture and commerce. This makes Times Square the ideal place to introduce Samsung’s advanced technology.