Company’s foremost desire is to guarantee that new audience is accumulated while the existing customers are kept satisfied and loyal. This book will help everyone envisage how the brand is evolving and illustrate major guidelines of Telecard brand identity implementation. Telecard company has developed a set of corporate standards and norms that must be followed and obliged in terms of its products. Animation is one of the major characteristic features of Telecard identity and serves as an additional trait of brand uniqueness. Any violations of requirements in regard to product fonts, backgrounds, icons or colors that are specified in this document are prohibited.