PATENTEM brand has its unique and one-of-a-kind identity that helps to stand out among thousands of organizations on a market. The brand style can be characterized by two words: simple and effective. This document serves a goal to make sure that PATENTEM brand is recognized all over the world in a way it was designed without any alterations and additions. In order to do so, it must be ensured that the brand is preserved with strict attention to details and standards set by the company. PATENTEM product has it own accepted requirements regarding product colors, backgrounds, logos and icons, and violation of these norms is completely indecorous and damages product’s recognition. The provided brand guidelines are aimed at preventing it.